If the polo mint didnâ€™t have a hole, it wouldnâ€™t be the same.
Of course, you would have around 25% more mint.
But the magic would have gone.
The Polo would no longer be The Polo.
Itâ€™s often the case of what you donâ€™t do, donâ€™t have, donâ€™t say, ends up defining you.
Take The Do Lectures as another example. Itâ€™s special because of the bit in the middle.
Of course, the talks are inspiring.
And yes, the attendees are the most progressive and driven people you could ever wish to meet.
But those things alone donâ€™t explain the magic.
The bit in the middle is in the canteen, in the pub late at night, around the campfire until dawn. Itâ€™s all the talk that takes place there that gives The Do Lectures the magic.
You see, most talks, most conferences do a great job of inspiring you, and then you have a cup of tea or a beer and off you go on your way home.
But ideas need conversation, they need debate, they need challenging, they need people with different viewpoints, they need airplay.
In short, they need you to stay.