I received an e-mail this morning informing me that yet another vintage-inspired boutique bar has just opened in town, which describes itself as â€œdesigned to capitalise on the growing trend for all things vintage.â€Â I then checked my Facebook to see Iâ€™ve been invited to a vintage and craft fair thatâ€™s taking place next week.Â Next I clicked on my Twitter to find my friend is selling a number of 50â€™s style swing dresses on e-bay.Â This vintage bombardment was all within the space of about 5 minutes and is not an unusual occurrence.
Youâ€™d have to be living under a large rock not to notice how crazy people are about vintage this and that right now, especially anything connected to the 1950s. Granted, itâ€™s woman in particular that are susceptive to the 50s bug, but with TV shows such as Mad Men proving popular with both sexes thereâ€™s no escape for men either.Â Â But why is this?Â What is it about the 50s thatâ€™s so appealing?
Is it the lovely dresses, the emergence of rockâ€™nâ€™roll or the idea of domestic bliss that we ‘re all so in love with? Â Or maybe itâ€™s something more deep rooted, such as the fact Britain is said to be less happy now than in the 1950s – despite the fact we are three times richer – and that this is something weâ€™re trying to recreate through memorabilia and cupcakes?
The 1950s were not perfect and Iâ€™m no psychologist, but my theory is that in the 50s, consumerism was not only de rigueur, but like Don Draper no one possessed an environmental conscience that felt guilty about it either.Â And as I sit down to write this, china tea cup in hand, Iâ€™m harking back to a time when items were made to last, when rainforests stood tall and there were still plenty of fish in the sea.