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Friday, 7th January, 2011

6 Comments

People don’t forget stories. They forget facts

Stories are important. They have a power to change things.

Stories are how we learn. How we pass knowledge on. They inspire.

They explain what it all means.

When a story is told well and it connects with a person, a change can happen

That’s why we do this thing.

6 Comments

  1. Dai says:

    But there’s a problem with stories, in that no-one remembers the boring ones. People remember the one-in-a-million, the outliers, the exceptions. Quite often, though, it’s the boring story that’s more important. I’m not saying stories aren’t important – they are – but there’s a risk of putting too much stock in anecdotes (“my Nan smoked all her life and lived to 101″).

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