This Saturday, 26 March, at 8.30pm GMT, is WWF’s Earth Hour. With an unassailable level of logic, their call is for millions of people to switch off the lights for 60 minutes and do two things: 1. Notice that the world still works fine when its bathed in darkness not light, 2. Go somewhere dark and enjoy the changing light of an emerging night.
WWF’s Ade Cockle came along to Do 10 and heads up their digital comms team. He’s interested in a couple of actions from the Do community – ideas on how to use digital platforms to greater effect for climate and sustainability messaging – and invitations to go mountain biking (again) on Wales finest single track, swapping ideas when there’s enough time to breathe properly.
Set yourself a reminder for Earth Hour, and between now and then, work out the most fun you could have in the dark, early on a Saturday evening.