Mission Zero: a tribute to Ray Anderson
John Elkington, Chair of Volans, co-founder of SustainAbility and creator of the ‘triple bottom line’, pays a moving tribute to Ray Anderson the driving force behind the transformation of Interface from being ‘just a carpet’ company to being, by head and shoulders, the best example of what the future of business needs to look like.
Ray’s energy was fired by pragmatism and passion as well as the need to make the profits that would continue to drive change.
Although Ray Anderson has passed, Mission Zero remains, and can be achieved in his memory.
