Each week we send out The Kindling to 4,500 very smart people from all over the world.
It takes us all week to compile. And then we give it away for Free. And somehow we have to pay for Free.
Conventional thinking would be to find a sponsor for it. But we believe in the power of ideas, and we think sponsorship is a passive, and an inert thing. And that doesnâ€™t sit well with us.
rather than find a sponsor, we want your company to ask a question.
Let 4,500 people think about your business problem and think differently about it. They are good at doing that. And the answers they give you may change your business. They will challenge you. They will surprise you. And may even change how you do business from that day on.
Here are some questions you should be asking:
1, Do I have say the name of my company. Nope.
2, Do the answers have to be made public? Thatâ€™s your call.
3, What if I am not happy with the answers? Then, you pay nothing.
4, What happens if I am delighted with the answers. Then you pay. You help fund Free.
5, How do I start? Email: email@example.com and she will send you more info.