The Do Lectures is going to be shifting it’s focus from inspiring and talking Do-ing to *actually* Do-ing. The first step in this will be the ’36 hour start up’. This is the beginning of a DO incubator school for entrepreneurs.
This is about making what you really want to do with your days – your nights – your time, a reality. Do you want to start your own business instead of building someone else’s?Â Do you see an opportunity that you think has potential? A market or a need that is currently not filled? Kickstarter, Makerbot, Moshi Monsters, Instagram, Monkstone knitwear – these are examples of ideas made reality. People questioning the way things are done, thought
about, consumed and made. Itâ€™s about having the nerve to shout about an alternative way of doing things – your way. I really think we all have these ideas, the potential to make things in a different way – a better way.
This is about trusting that voice in the back of your head – that feeling in the pit of your stomach that tells you the way things are done right now could be done better. That feeling could well be your instinct telling you that you are the person to do that. The 36 hour
start up will help you take that gut instinct about what you want to achieve or build and tell you what to DO with it! It will get you on the right tracks with your strategy, your brand, funding and much more.
The 10 successful applicants can take their laptops, their lists, their crumpled notebooks and their passion to Cardigan and form something real – take away a plan, a timescale. How good would that feel? Especially knowing that the advice given will be from some of the thought leaders in start up business. People who have created viable businesses from ideas that must have seemed very abstract and indefinable to everybody else at the start.
These 36 hrs are literally going to change 10 peoples lives. I cannot wait to see what happens next.