The Bread Collective Interview
The Bread Collective are the guys and girls who put together this evocative film from this Spring’s Do Lectures – we love it and we know it has been a lovely trip down memory lane for those that were there, and a great way to share the experience with those who weren’t. Bread is a collective working on some brilliant projects for the likes of Carhartt and Monkstone. Their work is very distinctive, using stunning imagery to maximum effect – they obviously put their heart and soul into their work. We thought it would be great to share a bit more about Bread with you using this interview with Luke James from the collective.
1. What and who is the Bread Collective?
Bread is a creative collective based in East London. The core members of Bread are Luke James, Owen Phillips, Victoria Walmsley & Jo Lee. We draw on a network of creatives and friends and combine our different skills to create work across varied disciplines.
2. Does your Collective’s name have any special significance?
The name comes from the phrase ‘to break bread’. We liked the symbolism and the idea of a friendly social interaction where something is shared. oh and we also like baking and eating bread too!
3. How do you make sure that your approach to new projects is creative?Â
The best thing about being in a collective is having like-minded people to share ideas with. We sit down together at the start of every project even if we are not all going to be working on it. We find that the most creative solutions always come when everyone is relaxed and having fun so we try and keep this initial stage as informal as possible. Everyone is encouraged to say whatever comes in to their heads, it’s much better to come up with a crazy idea and have to refine it than to come up with ideas that are dull and have been seen a hundred times before.
4. What drives you to do the best work possible?
The reason we formed Bread was to push ourselves to do new and exciting projects. By being part of a team we are able to work bigger and embark on more involved projects. When we see great work it inspires us and we hope that we can produce really thoughtful, great work ourselves that will excite and inspire others too – this is what drives us.
5. What is your little DO? What is your big DO?
Our little DO: ‘Break bread’ (preferably home-made) with friends and family at least once a week. Remember the family that eats together stays together! Our big DO: Collaborate to do something good. When you join forces you can achieve so much more.
6. What did you most want to get across with your film of the Spring Do Lectures?
We wanted to show that the Do lectures was so much more than just a series of talks. The fascinating workshops, delicious food, great pub and Fforest itself made it such a unique event but what really made it special were the people. People talked to one another like they had known each other for years. They shared stories, ideas and everyone left feeling inspired and energised truly believing that their ideas could change the world, or at least a small part of it! We hope that we captured some of this in the film, it was one of those jobs that made us all think, ‘I love what we do’.
