Some books are more important than others.

That’s because they contain an irrefutable truth. And once you

know that truth and what it means to you, and how you need to use it in order to change things, then it is indeed life changing.

Many, many books claim that. But few really are.

‘The 80/20 Principle’ by Richard Koch is one of those rare books that you can indeed call life-changing. And business-changing too.

It has a simple premise: 80% of the results come from 20% of the causes. This thinking originally came from an Italian economist called Vilfredo Pareto.

In 1906, he created a mathematical formula to describe the unequal distribution of wealth in his country, observing that twenty percent of the people owned eighty percent of the wealth.

It became known as Pareto’s law. But it was actually an American Dr. Juran’s observation of the “vital few and trivial many” that gave the principle a broader spectrum. And so the principle that 20 percent of something always are responsible for 80 percent of the results came to be.

If you think about your business, and apply the 80/20 principle, you will see that how uncannily accurate it is. 80% of your businesses revenue comes from just 20% of your customers. 80% of your businesses biggest successes come from just 20% of your people.

Once you are aware of this truth, you can start to focus and spend more time on what matters: The 20% of the vital few.

Just imagine if you spent more time on the things that made the biggest difference and not on the other stuff that really doesn’t matter as much to your business.

So anyway, go buy the book. It’s great.

But the reason to write this today is he has a new book out called the 80/20 manager. So watch out for that.

Here is Richard’s blog: Find your horse, which is a great read. And gives you an idea how good the book is going to be.

Written by David, posted by:

The Do Start Up.

This April.

Wales.

Think fast.

Think gazelle.

Think leopard.

Think 100 people.

Think 20 talks.

Think 20 Skype Mentors.

Think 20 workshops.

Think mayhem.

Think chaos.

Think fun.

Don’t think

conference.

This is Do.

This is different.

You will have 72 buy cialis online hours to start a business.

To idea it.

Logo it.

Research it.

Website it.

Pitch it.

Fund it.

Launch it.

We are a long way from being a conference.

We are a long way from anywhere.

Welcome to edge.

The most interesting things happen there.

Do Start-Up. The Western edge of Wales. April 25-28^th.

To apply, email info@thedolectures.co.uk

Here’s the deal. I thought I was pretty good at Social Media. Then Sam Bell came over for a month to help The Do Lectures, and I quickly learnt that I knew next to nothing. I was doing it. But what I wasn’t thinking.

I had no clear strategy. And, when I had great results, it was mostly down to luck. But what Sam has taught me has been invaluable, important and will help us for years to come.

I urge anyone who is involved anyone in the Social Media world to sign up to her Do Workshop in London. November 15^th. 9.30am-5pm. More info onhttp://dolectures.com/do-workshops/

At the same time

as Sam was over here, I was reading Money Ball. A book about thinking differently about baseball. Basically they had been measuring the wrong data for 70 years. And someone came along and said you are measuring the wrong thing. This data is the thing. This data determines the result. And that insight changed

baseball.

That is what it felt when Sam started explaining how to be strategic about social media, how to think up a plan for growth, and how to execute on that plan. I was blown away. I had been working hard at it for years. But I had been working dumb on it for years. Then Boom, Sam explains her insights.

Sign up folks. It will pay you back for years to come.

It’s Money Ball for Social Media.

Background.

The long-term plan for The Do Lectures is to start a school for entrepreneurs. A school where you go to start your start-up. On a farm that grows companies instead of food. An ideas farm. An accelerator of great business ideas.

Where you learn by doing and not by reading. And the best teacher of all is the business that you start.

The incubator school will guide you

from your idea, your strategy, to branding it, to building it, to scaling it, to protecting it, to pitching it, to help finding funding for it.

You will have people guiding you have started start-ups. Real practical experience in a fast moving world. Our contacts from doing The Do Lectures give us contacts with some of the most amazing start-ups/people in the world.

The school will choose who attends, and will pay them a small fee to attend. The term will be 12 weeks. In return, we will get a small stake in your start-up, so we have a very good reason to make you succeed. We believe in business and how it can change the world for the better, so the school will be a business too.

The school will focus on businesses that use the internet to change the world.

The ‘36 hour start up is our way of of quickly beta testing the incubator school and accelerate the learning. That will help us start a school sooner rather than later. It will be a one-off event. It will be teach us if this will work. Or if it will fail. But it will do so at speed.

“36 hour start up”.

 Disclaimer:

If you like your sleep, this course is not for you. There will be no sleep. If you like working on your own, this course is not for you. If you like agreeing with everyone, this course is not for you. If you like a nice relaxed easy-going environment, this course is not for you. If you don’t like being challenged, stressed, up against it, this course is not for you. If you don’t like pizza at 4am, this course is probably not for you either.

Oh and by the way, trust us, we have never done this before.

Date: Mid May. Ish.

It will start on a Friday morning at 9am. And it will end 9pm Saturday evening.

The will be no

Fee to pay. There will be no more than 10 places. There will be mentors in the shed. And there will be other mentors via Skype all through the night.

More details will follow. But right now, you don’t have to do anything. Apart from think about why we should pick you to attend.

How do we pay for the Free Kindling service that we send out each week?

That has been the question we have been asking ourselves.

It takes a ton of research. A silly amount of hours. And a crazy amount of compiling. So Free is not cheap. But Free is worth fighting for.

Conventional thinking would be to find a sponsor for it. But we believe in the power of ideas, and we think sponsorship is a passive and an inert thing. At least, most of the time. And that doesn’t sit well with us.

So we had an idea that there are lots of companies out there who have questions they are trying to solve too. And yet they keep coming up with the same conventional answers.

So what if you could ask a crowd of very bright people?

So what if you could ask 4,500 of the smartest thinkers on the planet what they think the answer is. Those who genuinely think different.

The

people who read the Kindling want us to stick around, to stay being free, to keep inspiring them. And we think they would donate answers that would help your business because they want to help us.

It may not work. But, it is an interesting idea. And, hey, you never know unless you try new ways of solving old problems.

So if your company has a question, let our crowd solve your business problems.

Let 4,500 people think about your business problem and think differently about it. They are good at doing that. And the answers they give you may change your business. They will challenge you. They will surprise you. And may even change how you do business in the future.

You only pay if you are impressed/inspired by the answers. No small print.

Do you have anything to lose?

Here are some questions you may have of us:

1, Do I have say the name of my company? Nope.

2, Do the answers have to be made public? That’s your call.

3, What if I am not happy with the answers? Then, you pay nothing.

4, What happens if I am delighted with the answers? Then you pay. You help fund Free.

5, How do I start? Email: anna.thomas@thedolectures.co.uk and she will send you more info.