Do not print this.
(Actually, it wonâ€™t let you.)
Granted. Pdfâ€™s are brilliant.
But we print them out because they make it so easy to print files out.
The truth is we don’t read most of what we print out.
The PDF below works by making it impossible for you to print from it.
That too is brilliant.
Because it saves trees.
Which is really brilliant.
Because trees are really really really brilliant.
Ok, enough brilliantâ€™s and really’s for one day.
Save as .wwf is a small, but smart and powerful idea that aims to reduce the amount of paper printed unnecessarily. The wwf file is a hacked pdf file that canâ€™t be printed. That simple twist will make you think the necessity of a physical copy as opposed to a digital one, the other good thing is that you can also decide if the document youâ€™re sending needs to be printed. This creates a chain reaction affecting everyone who receives your document. At the moment itâ€™s pretty small, in its early stages (the official launch was yesterday). You still need to get a plug-in to read and save the format, but the possibilities are massive as soon as a big company like Adobe embraces the idea.